Some cereals, mayonnaise, and other popular items will be getting a permanent price cut at Winn-Dixie.

Winn-Dixie's parent company said that it plans to spend upwards of $40 million to reduce prices on over 1,500 popular items at it's grocery stores.

The reductions take effect Wednesday, and will include items that Winn-Dixie shoppers purchase the most, including Kellogg's Frosted Flakes, Hellmann's Mayonnaise, Gatorade, and more.

The average price reduction will be around 20%, but some items will be reduced by more than 50%.

“Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly hardworking families shopping on a budget,” said Ian McLeod, the president and chief executive officer of Southeastern Grocers, the parent company of Winn-Dixie.

There are approximately 520 Winn-Dixie stores across the south, including Lafayette, Baton Rouge, and New Orleans.

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