What The Hell? Mercedes-Benz Gets Naming Rights For The New FALCONS Stadium

Saints fans probably aren't going to like this.

The Atlanta Business Chronicle says Mercedes-Benz has acquired the naming rights for the new Atlanta Falcons Stadium.

The German auto maker, of course, already has its name on the New Orleans Saints' home stadium, a ten year agreement announced in 2011.

The official announcement is expected on Monday.  Premier Partnerships, the company that brokered the agreement was said to have been looking at a 30 year agreement that would yield a naming rights payment in the high teens annually.

So, the Saints could be playing in the Mercedes-Benz Dome twice in the same season by 2017.  It's sure to add a little more hot sauce to an already-spicy rivalry.