Robot Dragons, Anthony Hopkins Steal Scenes in ‘Transformers: The Last Knight’ International Trailer
Seeing an international trailer for a Hollywood-made blockbuster can be an unexpectedly illuminating experience. Taking note of what elements get subtracted or added when appealing to a global audience speaks volumes about what studios and ad executives think will play across the Atlantic and Pacific. For instance, when advertising a mega-budgeted action assault, it’s best to frontload the universal: and in the instance of Transformers: The Last Knight, the cultural-divide spanning material happens to be the “comedy” of an alien robot dinosaur spitting out a chewed-up car covered in viscous green slime.