An Australian wine ad's use of what could be considered a double entendre has been banned in the UK.

Here's the video...obviously it's already been banned in the UK, so it can be considered NSFW.

The UK's Advertising Standards Authority concluded that the phrase "taste the bush" would be understood by most viewers as "a reference to oral sex, particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman's crotch."

The Australian wine company, Premier Estates Wine, also ran the ad on social media. The ASA also concluded that the hashtag #TasteTheBush could be taken as a double entendre for Australian wine, or a woman's genitalia.

Eight formal complaints were issued to the ASA about the ad.

The company will not be allowed to run the ad in the UK.

Do you think the ad is harmless, or should be banned?