Beauty is in the eye of the dog owner at the 2018 World's Ugliest Dog competition.

And this years winner really is adorably ugly! How could you not fall in love with Zsa Zsa's squishy little face?

The 9-year-old English Bulldog beat out 13 other pups at the annual contest in Petaluma, California over the weekend taking home the title of World's Ugliest Dog 2018 as well as a huge trophy and $1,500.

Zsa Zsa's owner, Megan Brainard, told that she found the droopy-tongued dog on PetFinder after she was rescued from a puppy mill.

This is one canine Cinderella story that did not need a fairy godmother to fix. Zsa Zsa and her perfectly imperfect pout won over the hearts of the world all on it's own.

You can check out the other contestants in this years World's Ugliest Dog competition on the NBC News website.

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