London Movie Theater Using Black-Spandex Clad People To Quiet Movie Goers

One thing I HATE is going to a movie and hearing people talking during the movie, answering their phones, repeating lines that were JUST said in the damn movie! I didn't pay the 7-9 dollars to hear your voice. If you wanna do that, wait til the movie comes out on DVD and watch it in your living room and yell at the top of your lungs during it! That being said, Leicester Square's Prince Charles Cinema in London is employing people fully clad in black spandex to quiet movie goers! Keep reading to find out more about this awesomely different idea! 

Most people know about Greenman from It's Always Sunny In Philadelphia. These suits are like those, but are all black...From I Watch Stuff via /Film:

In exchange for free admission, these spandex clad individuals keep the order in the movie theaters. One person who was shushed at the theater had this to say:

"I normally hate noisy people in cinemas, but I got a call from my friend just as the movie started and thought I could get away with taking it. The last thing I expected was two completely blacked-out people suddenly appearing by our seats and give me and my mates a warning to shut up. It was actually pretty terrifying at first, but then I realised it was a bit of a laugh and a great way to make it clear what I was doing was having an impact on those around me. It certainly made me hang up and shut up for the rest of the film."

The idea for the black spandex outfits would seem to be discretion--because nothing is less obtrusive than a man in an aerobics-suitable gimp suit skulking around the aisles--but the horrifying, faceless bodysuits also serve another purpose: free promotion for Morphsuits, the Edinburgh-based company that produces "zentai" suits for It's Always Sunny in Philadelphiacosplay and other, grosser occasions. The so-called ninja system was apparently conceived by that company's co-founder, Gregor Lawson, who explained:

"I'm a big fan of going to the cinema, but there's an unspoken code of conduct when you're watching a movie that some people just don't understand. Then when some fans were discussing being ninjas in their Morphsuits on our Facebook page I had a eureka moment. I thought I'd find a cinema and see if we could bring a light hearted taskforce to the aid of movie fans."

Is this a good idea? Bad idea? Your thoughts...