Jimmy Kimmel & Matthew McConaughey Make Commercials For Austin Video Store [Video]

Jimmy Kimmel Live is at SXSW again this year, and they chose Vulcan Video, an Austin video store, to do commercials for to help the local economy. They got a local to help out in Matthew McConaughey!

Kimmel did a tweet contest to pick what business needed help. Vulcan Video seemed like the logical place. Watch the hilarious commercials they did. It's long, but worth it: