This Sunday, it’s all about football, and the Super Bowl commercials. Budweiser has just released it’s 2017 commercial for the big game called “Born The Hard Way”, and it’s definitely got people talking.

The commercial is all about the founder of Budweiser, German immigrant Eberhard Anheuser. In the commercial, you’ll see the hardships and hurdles he faced as an immigrant in the United States, and his perseverance through it all to become one of America’s biggest success stories.

Obviously, this is stirring up controversy being hot on the heels of President Trump’s new immigration policies.