Amazon is making a huge investment to lure holiday shoppers away from other retailers this year. The online shopping giant announced free 2-day shipping to all customers. The incentive started November 1st and will run through December 22nd. We checked and the deal is truly free.

Last year, Amazon offered a temporary Prime membership for the holiday orders if you spent at least $25. If you log on now, the 2-day shipping option is free no matter how much your total purchase is. Holiday retail sales are expected to rise about 5% this years.